Introduction: The aggregation of all elements in or immediately surrounding a business can affect its performance including its internal environment, its suppliers, its marketing intermediaries, its customers, its competitors and its community.
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| Fig:Various elements of Micro environment. |
Customer: A person
willing to maintain their physique are customers of a health club.LA Fitness
club helps to achieve the benefit of a healthy lifestyle. The potential clients are:
- 22-50 year old
- Atleast $40000 per year income
- professional/ white collar occupation
- Lives or works within 5 mile of LA Fitness club
- Difficult to motivate self or enjoys exercising with others
- believes that fitness is important to health
Employees: In
t he La Fitness persons having knowledge regarding fitness games, nutritionist ,exercise etc would have the opportunity to be an employee.The employee would be:
- Personal fitness trainer
- Personal fitness manager
- Instructor
- Trainers
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