S1: Have a website ( www.lafitness.com )
S2: Frequent promotional activites
S3: Offer a wide range of classes and lots of facilities
Weakness
W1: Unpopular gym equipment
W2: One main supplier
W3: number of clubs sold in order to reduce debt ( Thomas, 2014 )
W4: Scarce located gyms
Opportunity
O1: High obesity level
O2: Economic boost in the health and fitness department
O3: Brazilian gym industry is the second largest in the whole world
Threat
T1: Ageing population
T2: Recession
T3: Competitive market
Done by Susma Rai
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