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Competitors: LA Fitness competitors are 24 hour fitness, anytime fitness and planet fitness. According to the research, Anytime fitness has grown its sales revenue about 33% from 2011 and 2012. 24 hours fitness has 425 clubs in US. The revenues graph of LA Fitness and 24 Hours fitness is as below.
Suppliers: Suppliers play a vital role in the development of the club. It has stable and ethical supplies which are vital to continued success. LA Fitness will be affected negatively if the suppliers provide less efficient, expensive and damaged goods.
Customers: Customers might prefer to go to competitors ( 24 hours fitness ) if the class fees are more expensive. LA Fitness will have to arrange their prices according to their competitors in order not to lose their current customers.
If LA Fitness can control all these, they can eradicate any micro problems.
Done By Anuska Bhatta & Sambidhan Aryal
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