Tuesday, November 11, 2014

SWOT Analysis on LA Fitness

I am Susma Rai and in charge of SWOT & TOWS Analysis. 

 Strengths 
  1. Fast growing company
  2. Free Parking
  3. Free Wi-fi
  4. 24/7 Access
  5. Group classes such as yoga, dance and spin classes that will bring in more female customers.
 Weaknesses
  1. Dirty Bathrooms
  2. Overcrowded
  3. Poor customer service
  4. Poorly maintained
  5. Rude Staffs
  6. Poor music selection
Opportunities
  1. Good footfall eg. walk-ins
  2. In need for more advertisements outside of gym eg. banners, radio, newspaper
  3. high number of business parks, supermarkets and hotels in the area
  4. Gym location : Gym goers do not really drive more than 10 miles away to exercise.
Threats
  1. Higher revenue generating companies in the fitness industry. ( Gold's Gym & 24 hour fitness) -Have new and up-to-date equipments.
  2. Gold's gym sells nutritional products, retail sports items in their clubs whereas LA Fitness do not and limits their income.
  3. LA Fitness has fewer fitness clubs than their competitors.


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8 comments:

  1. Manjot kaurMarch 31, 2015 at 2:21 AM

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  2. UnknownSeptember 22, 2015 at 3:38 AM

    Nice Information
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  3. UnknownSeptember 5, 2016 at 8:08 AM

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  4. Dominant TestoJune 12, 2017 at 4:42 AM

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  5. UnknownJuly 27, 2018 at 3:21 AM

    amazing article .this is a really great post it is a really interesting for this article. Url: https://www.merrchant.com/daily/3/strengths-and-weaknesses/

    ReplyDelete
  6. jaswinderOctober 10, 2019 at 11:32 PM

    hi sushma,
    Could you please write something about technical risks of gyms in old time with evidences.
    thank you

    ReplyDelete
  7. healthJanuary 6, 2020 at 10:39 AM

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  8. aliyaApril 27, 2020 at 2:38 AM

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