TOWS Continued

O1 + S3 = Range of classes and activities can help tackle obesity.

O2 + W4 = LA Fitness can open new clubs due to the economic boost in health and fitness industry.

O3 + W4 = LA Fitness can expand their clubs to brazil to increase potential customers.

T1 + S3 = Range of classes can meet the requirements of older generations

T2 + S2 = Promotions will make their classes and activities affordable in recession and when customers incomes are low.

T3 + S2 = Good promotions will give LA Fitness a competitive advantage

T3 + W1 = They should change their equipments to atrract customers

Done by Susma Rai